WhatCable Pro Terms and Conditions

Last updated: 2026-07-20 (rev 2)

These terms govern your purchase and use of WhatCable Pro. Please read them before buying. By purchasing or activating a WhatCable Pro licence key, you agree to them.

The free WhatCable app is covered separately by the MIT licence. See section 2.

1. Who you are contracting with

WhatCable Pro is sold by Bitmoor Ltd, a company registered in England and Wales under company number 17133695, with its registered office at Unit A478, 4-6 Greatorex Street, London, United Kingdom, E1 5NF.

In these terms, "we", "us" and "our" mean Bitmoor Ltd. "You" means the person or organisation buying the licence. Contact us at [email protected].

2. The free app is separate

The WhatCable app and command line tool are open source and released under the MIT licence, the full text of which is in the public repository. That licence permits commercial use, modification and redistribution, subject only to retaining the copyright notice.

Nothing in these terms restricts, replaces or adds conditions to your rights under the MIT licence. These terms apply only to WhatCable Pro, the paid upgrade.

3. What WhatCable Pro is

WhatCable Pro unlocks additional diagnostic features inside the same WhatCable app. It is not a separate download. It requires macOS 14 (Sonoma) or later on an Apple Silicon Mac. Intel Macs are not supported, because they do not publish the port controller data the app reads.

The features included in Pro are described on the Pro page. That description reflects the product at the time of purchase.

4. Your licence

On payment we grant you a perpetual, non-exclusive licence to use WhatCable Pro, subject to these terms. The licence may not be transferred without our written consent, which we will not unreasonably withhold (see section 22).

• One licence key may be activated on up to two Macs at any one time.
• The licence is granted to the purchasing person or organisation, not to a named individual. Where an organisation buys a key, any of its personnel may use it within the two-Mac limit.
• The licence is perpetual. Provided you comply with these terms, we will not withdraw your right to use the version of Pro you bought.
• If you replace a Mac and reach the activation limit, contact support and we will reset it.

5. What you may not do

You may not resell, rent, sublicence or redistribute a WhatCable Pro licence key, publish or share a key so that others can use it outside your organisation, or circumvent, disable or tamper with licence activation.

You may not reverse engineer, decompile or disassemble the Pro components of the software, except to the extent that this restriction may not be excluded or limited by law. In particular, nothing here affects rights you have under applicable law to decompile software to achieve interoperability.

For the avoidance of doubt, this restriction applies only to the closed-source Pro components, which are proprietary to Bitmoor Ltd and are not published in the public repository. Everything in that repository is MIT licensed and is not restricted by this section. The boundary is set out in the repository licence file.

6. Price and payment

WhatCable Pro costs £9.99 per licence key. This is a one-time payment, not a subscription. Prices are in pounds sterling.

Bitmoor Ltd is not registered for UK VAT. No UK VAT is charged on your purchase and we cannot issue a UK VAT invoice. Your Stripe receipt is your proof of purchase.

Payment is processed by Stripe. Your card details are handled by Stripe under their own terms and privacy policy and never reach us. We can see the transaction record and the email address you bought with, nothing more.

We may change the price of WhatCable Pro at any time. A change never affects a purchase already made.

7. Delivery

Your licence key is sent by email to the address used at checkout, normally within a few minutes of payment clearing. Some payment methods take longer to confirm, in which case the key is sent once the payment settles.

If your key has not arrived, check your spam folder first, then contact support with your Stripe receipt number and we will resend it.

8. Activation and offline use

WhatCable validates your licence key with our licensing server when you first activate it, and once each time the app launches afterwards. This is how the two-Mac limit is enforced.

If the server cannot be reached, Pro continues to work offline for up to 30 days. An internet connection is required for the initial activation.

9. Refunds

If WhatCable Pro is not right for you, contact support within 14 days of purchase and we will refund you in full. You do not need to give a reason.

Refunds are issued to the original payment method through Stripe. On refund, your licence key is deactivated and you must stop using Pro features. You may continue to use the free app.

If you are buying as a consumer rather than for a business, this promise is in addition to your statutory rights and does not affect them.

10. Updates

Updates to WhatCable Pro are included at no extra cost. You will receive them for as long as we continue to develop and release them.

We do not commit to releasing any particular feature, to any release schedule, or to developing Pro indefinitely. Buy the product for what it does today, not for what it might do later.

11. What WhatCable is, and is not

This section matters. Please read it.

WhatCable is a diagnostic aid. It reports information that macOS makes available about your ports, cables, chargers and connected devices, and explains it in plain English. It is not a test instrument, and it does not physically measure a cable.

Much of what WhatCable shows comes from data the cable or device reports about itself, such as a USB-C e-marker chip. A cable can misreport its own capabilities, whether through a manufacturing fault, a design shortcut or deliberate misrepresentation. WhatCable can only tell you what was reported and whether it matches what the connection actually achieved.

It follows that:

• WhatCable output is not a certification. It is not a USB Implementers Forum certification, a conformance or compliance test, or proof that a cable is genuine, counterfeit, safe or unsafe. Do not present it as any of those, to a supplier, a customer or anyone else.
• Findings describe data, not manufacturers. Where WhatCable flags a reading as unusual or inconsistent, that is a statement about the data read from that specific unit on that specific connection. It is not an assertion about any named manufacturer, brand or product line, and must not be represented as one.
• Do not rely on it alone for consequential decisions. WhatCable must not be the sole basis for any decision where being wrong could cause injury, property damage or financial loss. Verify independently.
• Not for safety-critical use. WhatCable is not designed, tested or certified for use in medical, aviation, automotive, maritime, industrial control, nuclear or any other environment where failure could lead to death, injury or serious harm. Do not use it in those settings.

12. Support

Support for WhatCable Pro is provided by email through the support page, on a best-effort basis. We aim to reply promptly but do not guarantee any response time or resolution time, and there is no service level agreement.

We do not guarantee uninterrupted availability of the licensing server or the website. The 30-day offline grace period in section 8 is designed so that a temporary outage does not stop you working.

13. If the licensing service is discontinued

If we ever retire the licence activation service, we will provide a means for existing licence holders to continue using WhatCable Pro on the Macs they have already activated, for example through an app update that removes the online check. Your perpetual licence does not depend on us running a server forever.

14. Warranty disclaimer

WhatCable Pro is provided "as is". To the fullest extent permitted by law, we exclude all warranties, conditions and representations that are not expressly set out in these terms, whether implied by statute, common law or otherwise.

In particular, we do not warrant that the software will be error free or uninterrupted, that its readings will be complete or accurate in every case, or that it is fit for any particular purpose you have in mind. Apple may change what macOS exposes at any time, which can change or remove what WhatCable is able to read.

If you are a consumer, this section does not affect your statutory rights.

15. Limitation of liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded. If you are a consumer, nothing in these terms affects your statutory rights.

Subject to that, our total liability to you arising out of or in connection with these terms or your use of WhatCable Pro, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the amount you paid for your licence.

We are not liable for loss of profit, loss of business, loss of anticipated savings, loss or corruption of data, damage to hardware or equipment, or any indirect or consequential loss, however arising.

This allocation of risk is reflected in the price. WhatCable Pro is a low-cost diagnostic aid, sold on the clear basis set out in section 11.

16. Data protection

Our privacy policy explains what data the app and the purchase process handle. In summary, buying Pro involves your email address, your licence key, and the hardware UUID of each Mac you activate on. The free app sends none of that.

If you opt in to contributing diagnostic data through the app's Test Kit feature, you grant us a perpetual, worldwide, royalty-free licence to use the submitted data to develop, test and improve WhatCable and related products, including in aggregated, anonymised or derived form. The consent screen in the app explains exactly what is sent before anything leaves your Mac, and the feature is off by default. Contributed data contains no names, accounts or personal details, is used for research and product development, and is not published.

17. Volume and site licensing

If you need WhatCable Pro on more than two Macs, contact support or email [email protected]. We offer multi-seat and site licensing on request, and will agree sensible terms rather than have you buy keys one at a time. Any agreed volume terms supplement these terms and prevail over them where they conflict.

18. Termination

We may terminate your Pro licence if you materially breach these terms, in particular by sharing or reselling keys or by circumventing licence activation. Where the breach can be put right, we will tell you and give you a reasonable opportunity to do so first.

On termination you must stop using Pro features. You may continue to use the free MIT licensed app, which is unaffected.

19. Notices

Any notice you need to give us under these terms should be sent by email to [email protected]. Email is the fastest way to reach us and the address we monitor. You may also write to our registered office at the address in section 1.

We will send notices to you at the email address you bought your licence with, so please keep it current or tell us if it changes.

20. Complaints

If something has gone wrong, email [email protected] with the details and we will look into it and reply. We would always rather sort a problem out directly than have you left unhappy.

Raising a complaint with us does not affect any legal rights you have, including your right to take a dispute further if we cannot resolve it between us.

21. Changes to these terms

We may update these terms for future purchases. The version that applies to you is the one published when you bought your licence. We will not apply changes retrospectively in a way that reduces your rights.

22. General

These terms, together with our privacy policy and any volume licensing agreement we have signed with you, are the entire agreement between us about WhatCable Pro. They replace anything said or written beforehand. You confirm that you have not relied on any statement, promise or representation that is not set out in them. This does not limit liability for fraud or fraudulent misrepresentation. If you are a consumer, this paragraph does not affect your rights in respect of any statement we made that you relied on.

We may assign or transfer our rights and obligations under these terms, for example if the business is sold, provided this does not reduce your rights. You may not transfer your licence without our written consent, which we will not unreasonably withhold. If your business is sold or reorganised and you want the licence to move with it, just ask.

If any provision of these terms is found to be unenforceable, the rest remains in force. A delay in enforcing a right is not a waiver of it.

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK, you may also bring proceedings in your local courts.

Contact

Bitmoor Ltd, Unit A478, 4-6 Greatorex Street, London, United Kingdom, E1 5NF. Company number 17133695. Email [email protected].